Mom % of Moms With Wi-Fi Network in Household 60 74 75 2011 2012 2013įullest “How many total devices are connected to the Internet in your home?” Base: Moms with Wi-Fi at home 35 25 41 One or Two Three or Four Five or more On average, Moms have about five devices connectedpercentĪs much as Dad does % saying they shop online at least sometimes… 50 12 12 59 23 14 at home while at work when not at home or work Moms Dads Base: Those who currently access Internet Dads are much more likely to shop online while at work Third of her day to media Self-reported time spent with Internet, television, radio and newspapers in the last 24 hours 2013 8 hours 37 minutes 7 hours 3 minutes 2003
Over age 35 Age: 18-24 15% 25-34 28% 35-44 33% 45+ 24%Īre employed Employment status: Full-time 40% Part-time 16% Temporarily unemployed 6% Homemaker 24% Retired 5% Student 9%ĩ0% Moms with Internet access from any locationġ:34 2013 2012 2011 2010 2009 2008 Mom gives Internet even more of her precious time Self-reported hours spent with Internet in the last 24 hours (HH:MM) Moms still consume traditional media, but blend it with modern technology.Smartphones are taking on new responsibilities.Social networking remains solid and access via cell is rising.Moms continue to take their Internet on the go.That emerged from Moms and Media this year: Like, they follow and they respond to brands and retailers who are authentic Advertisers and marketers want to be ‘liked’ by Mom Mom looks to technology to help her navigate her busy day. Mobile and of course a multi-tasker Moms are a highly sought after demographic group in advertising and marketing She is a decision maker always planning what’s next on her agendaĪnd benefits of technology.
#SANITY 39M ICONIQ SERIES#
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